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Well-Aging vs. Anti-Aging: Taking an Anti Anti-aging Approach to Skincare

3 min read

Pause Well-Aging | Well-Aging Versus Anti-Aging

By Pause Well-Aging | September 10, 2021

Despite what the beauty industry says, life doesn’t end after the age of 50. In fact, at Pause, we believe that age isn’t something to run from, but something to aspire to. That’s why it’s Pause’s mission to change the conversation around “anti-aging” skincare, and embrace a new mantra of well-aging. 

Many women feel the detrimental effects of menopause as time passes. From hot flashes to the appearance of wrinkles, each stage of menopause presents new symptoms. That’s why Pause has created a line of products that specifically address key issues associated with menopause

If you’re ready to break the cycle of anti-aging and take a more proactive, positive approach to getting older, you’ve come to the right place. Read on for more information on the difference between well-aging versus anti-aging and how Pause can make a difference in your beauty routine for the better.

Anti-Aging vs. Well-Aging

For decades the beauty industry has pushed the concept of anti-aging through marketing campaigns and product lines promising to fight the natural effects of age and leave a youthful glow. 

Pause challenges this sentiment with the concept of well-aging. Anti-aging contains harmful rhetoric that refuses to accept that everyone does and will age over time. Rather than feel shame that another wrinkle has appeared or collagen has depleted,aging-well accepts that beauty evolves throughout life as an inevitable process. Aging-well practices replace anti-aging prevention by being dynamic and celebratory of the skin we are in.

The best part? Even if you are pro well-aging you can still be anti-wrinkle! Pause  believes beauty doesn’t peak at any one point of your life; it keeps evolving.

What does aging well mean?

By society’s standards, if you age better or live longer than expected, you are aging successfully. However, it’s important that you decide what aging well means to you. You can do this in several ways:

  • Take a personal inventory of your goals — Is physical health a higher priority than appearance? Or, do you prefer to focus on image?
  • Consider the science behind aging well — Are you battling a chronic disease? Are you mobile? Are you functioning at full mental capacity?
  • Assess your life satisfaction — Are you happy with the choices you are making? Do you need to change anything for yourself?

Ultimately, aging means different things to different people. For some people, aging well includes procedures to conceal signs of aging. For others, it will mean a minimal skin care regimen and a positive outlook on life. 

At the end of the day, aging should be on your own terms - not because society expects you to look a certain way. Remember, aging is a personal journey!

Well-Aging & Your Skincare Routine 

Menopause is something most people are familiar with, but did you know that there are actually three stages? Menopause begins with perimenopause. 

This stage begins 7-10 years prior and usually results in more intense pain points, due to changes in hormone production. Menopause occurs next and actually only lasts one day; it is the 12 month anniversary of not having your period. Everything afterwards is considered post-menopause.

That said, it can probably go without saying that your body experiences many changes during this time. One factor that many people notice is skin changes. Skin changes include loss of collagen, loss of elasticity, loss of radiance, and excessive dryness. 

Pause is formulated specifically to address these changes — our Well-Aging Collection contains the Cooling Mist, the Collagen Boosting Moisturizer and Fascia Stimulating Tool. They work together synergistically to support skin from the outside in and the inside out, by helping the body spark collagen production to improve and diminish the visible signs of aging in estrogen-deprived skin.

A New Term For Aging

At Pause, we prefer the term well-aging to anti-aging due to the connotation — anti-aging maintains the belief that aging should be unwanted, when realistically aging is completely natural and is celebrated in some cultures. Well-aging empowers every woman to realize that she deserves to age on her own terms and in her own way.

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For more reading on the process of aging and what it means to age well, check out our blog for more practical advice and stories from everyday women going through menopause together. 


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